Ms. Magazine Blog
November 17, 2010
By Kyle Bachan
If you were in Tel Aviv a couple of weeks ago, ch
ances are you might have done a double-take as you passed by a certain shopping center storefront. Instead of using mannequins to sell clothing items, there were live models on display–perhaps a more natural way to show off the attire. But then, if you looked closer, the price tags weren’t clipped to their clothes: They were attached to the women’s wrists.
“Women to Go” is actually an Israeli activist campaign created to raise awareness about human trafficking. Its in-your-face tactic was meant to shock, and while not everybody has agreed on the method, few can dispute its effectiveness in terms of attracting attention: The campaign has been covered by media outlets worldwide, including a front page feature on CNN.com. [Read more…]
